Website Health Assessment
Website Health Checklist for Small Businesses
A practical website health checklist covering speed, mobile experience, trust, search visibility, forms and backups, written for non-technical owners.
7 min read
Your website is usually the first system a customer meets and the last one anybody checks. Small faults, a slow page, a broken form, a missing phone number, cost enquiries silently.
Work through the checklist below on both a phone and a laptop. None of it requires a developer.
Speed and reliability
- The homepage becomes usable within about three seconds on mobile data.
- Images are sized for the web rather than uploaded straight from a camera.
- The site loads over HTTPS with no browser security warning.
- You know where backups live and when the last one ran.
Mobile experience
More than half of small business traffic arrives on a phone. Open your own site on one and try to complete the action you most want a customer to take.
- Text is readable without pinching to zoom.
- Buttons are large enough to tap accurately.
- Nothing important is hidden behind a horizontal scroll.
- Your phone number and email are tappable, not just written.
Trust and clarity
- A visitor can tell what you do within five seconds of landing.
- Pricing or a price range is stated, or an explicit next step is offered.
- Real testimonials, case studies or client names appear near the decision points.
- Contact details, privacy policy and terms are easy to find.
Search visibility
Every page has its own title and description
Duplicate titles across pages are the most common reason a site underperforms in search results.
Headings describe the content
One clear H1 per page, with H2 and H3 used in order, helps both readers and search engines follow the page.
The site is indexable and listed
Confirm a sitemap exists and that search engines are not being blocked, then check the site is verified in Google Search Console.
Forms and follow-up
- Submit every form yourself and confirm the notification arrives.
- Check the confirmation message tells the visitor what happens next.
- Verify enquiries land in one place rather than several inboxes.
- Make sure form submissions are stored somewhere, not only emailed.
See this in your own business
The Free Tech Stack Audit lists every tool you pay for, your real yearly spend, the overlaps to remove and a 30, 60 and 90 day plan.
