Case Studies

Real technology problems, solved

Over the past 12+ years, Marjorie has helped businesses, agencies, coaches and e-commerce brands solve complex technical challenges — from critical website failures and performance issues to CRM integrations, membership platforms and marketing automation.

AI Search Optimization (GEO)

Challenge: Businesses needed to improve how their websites are understood by AI platforms like ChatGPT, Gemini, Claude and Perplexity, while maintaining strong SEO performance.
Solution: Optimised website structure, schema markup, internal linking, page speed and semantic content to make websites more discoverable by both search engines and AI assistants.
Technologies: WordPress, Elementor, Schema.org, Rank Math, Google Search Console, Cloudflare
Outcome: Technically optimised websites with improved crawlability, stronger topical authority and a future-ready foundation for AI-powered search.

Website Migration Without Downtime

Challenge: The client was moving their website to a new hosting provider and was concerned about downtime, broken emails, DNS issues and losing SEO rankings.
Solution: Planned and executed the migration by transferring files and databases, updating DNS records, reconfiguring SSL, testing email authentication (SPF, DKIM, DMARC) and validating redirects before launch.
Technologies: WordPress, Cloudflare, SiteGround, cPanel, Google Workspace, DNS management
Outcome: The website launched successfully with minimal downtime, preserved search rankings, and all integrations continued working as expected.

Custom Client Portal Development

Challenge: A growing business relied on manual processes for client communication, resource sharing and account management.
Solution: Built a secure WordPress client portal with member logins, protected content, custom dashboards, forms and automated workflows.
Technologies: WordPress, MemberPress, Ultimate Member, Gravity Forms, PHP
Outcome: Reduced manual administration, streamlined client interactions, and created a centralised self-service experience.

Membership Website Development

Challenge: Membership businesses needed a reliable platform to manage users, subscriptions, payments and protected content.
Solution: Developed complete membership websites with automated onboarding, subscription management, payment integrations and secure member areas.
Technologies: WordPress, MemberPress, LearnDash, WooCommerce, Stripe, ActiveCampaign
Outcome: Improved member experience while reducing technical issues and ongoing administrative work.

LearnWorlds Implementation & Support

Challenge: Online course creators experienced issues with course setup, enrollments, automations and integrations.
Solution: Configured LearnWorlds platforms, implemented payment workflows, automated student onboarding and resolved technical issues.
Technologies: LearnWorlds, WordPress, Zapier, ActiveCampaign, Stripe
Outcome: A smoother learning experience with reliable automation and simplified course management.

Technical issues resolved regularly

A snapshot of the work behind the audits and roadmaps — the same expertise applied to your recommendations.

Infrastructure, Hosting & Migrations

Website migrations without downtime
Hosting & server configuration
Domain, DNS & email migration
Google Workspace email configuration
Email deliverability (SPF, DKIM & DMARC)
Staging, deployment & website launches

Technical Consulting & Ongoing Support

Technical website audits
Website maintenance & proactive support
Google Analytics & Search Console setup
Technical troubleshooting & root cause analysis

Website Recovery & Security

Critical WordPress errors (white screen, PHP fatal errors)
Malware removal & security hardening
Website recovery after failed updates
Website backup & disaster recovery
WordPress security audits & hardening
Cloudflare, DNS & SSL configuration

Website Performance & Optimisation

Speed optimisation & Core Web Vitals
WooCommerce performance optimisation
Database repair & optimisation
Technical SEO & schema markup
AI search optimisation (GEO)
Conversion-focused website improvements
WCAG / ADA compliance audit and setup

Website Development & Custom Solutions

Custom WordPress functionality development
Elementor development & customisation
Responsive & mobile optimisation
Custom client portal development
Custom user roles & permission systems
API & third-party software integrations
Plugin conflict investigation & resolution

eCommerce & WooCommerce

WooCommerce checkout & payment gateway issues
Membership payment & subscription management
Funnel & landing page development

Membership Sites & Learning Platforms

LearnDash enrollment & course access issues
LearnWorlds platform setup & automation
Learning management system (LMS) implementations
Kajabi courses, sales funnels, community and website builds

CRM, Marketing & Automation

ActiveCampaign, Mailchimp & CRM integrations
WP Fusion & HubSpot marketing automation
Gravity Forms, GravityView & workflow automation
Business process automation
Multi-platform marketing stack integration

Clients on the results

The outcomes behind these case studies, in their own words.

Marjorie is an Angel, a WordPress genius. Marjorie helped improved the speed of my site, and fixed the CPU storage issues (among a million other things). She is professional, responsive, polite, skilled, thorough, fast and trustworthy. I appreciated that she stayed with the project until everything was working smooth a…

Kimberly Miguel MullenProfessional Dancer, Coach — KMM Studio

Marjorie has been a wonderful resource for me on several technical website projects including WCAG / ADA compliance and accessibility for our Squarespace website and SEO improvements. She is knowledgeable, responsive, professional, and takes the time to clearly explain the process and available solutions. What I found…

Shelley DowChief Sales & Operations Officer, Marty Rodriguez Team US

Marjorie is one of those people you call when you need something done—and done correctly. She's incredibly reliable, extremely tech-savvy, and has a real gift for figuring out the complicated backend pieces of a business that most of us don't understand (or simply don't want to deal with).

Janelle CopelandBakery Business Coach

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