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Example report · Customer Experience

Customer Journey Assessment

From first click to happy client.

Score

57/100

Annual spend in this area

$26,400

Possible annual saving

$3,972

Hours back per month

2

This is an illustrative example for a typical small business. Your own numbers come from your answers to the 38 questions in this assessment.

What this report says

Customer Journey Assessment scored 57 out of 100 for this example business. First contact is already working well, while what you can measure today is the area costing the most time and money right now. Fixing the three items below is worth roughly $3,972 a year and 2 hours a month.

The score averages how you rated each area. You scored highest on first contact and lowest on what you can measure today.

What is working

  • First contact is working well (75/100).
  • After the sale is working well (58/100).

Where you are losing money

  • What you can measure today is the weakest area at 50/100.
  • Delivery is the weakest area at 50/100.

Scores by area

How work actually flows56/100
What you can measure today50/100
First contact75/100
Delivery50/100
After the sale58/100
The customer's experience50/100

Quick wins

Fix the biggest gap in what you can measure today

One contained change that removes the most day-to-day friction.

Low — about an afternoon

Remove the duplicate step nobody owns

Work is being redone because two places hold the same information.

Low — about two hours

Write down how this should work

So it survives holidays, new staff and busy weeks.

Low — about an hour

Your 30/60/90 day plan

First 30 days

  • Fix the highest-impact issue in what you can measure today.
  • Cancel the overlapping subscription identified above.
  • Give every recurring task a named owner.

Days 31–60

  • Document the new way what you can measure today runs.
  • Automate the manual handoff between the two busiest steps.
  • Train whoever covers this area when you are away.

Days 61–90

  • Review the savings against the plan.
  • Re-run this assessment and compare your score.
  • Move on to strengthening first contact further.

What the full report also includes

  • See the journey through their eyes
  • Fix the drop-off points
  • Improve retention and referrals
  • A priority matrix of impact against effort
  • Recommended tools and automations for your situation
  • A tracked checklist you can tick off as you go
  • PDF and spreadsheet export

Run Customer Journey Assessment on your own business

About 12 minutes of questions. Your report is ready the moment you finish. One-time $69.