Conversion Optimization Assessment
Get more from the traffic you have.
Score
62/100
Annual spend in this area
$3,600
Possible annual saving
$480
Hours back per month
4
This is an illustrative example for a typical small business. Your own numbers come from your answers to the 39 questions in this assessment.
What this report says
Conversion Optimization Assessment scored 62 out of 100 for this example business. Where conversion happens is already working well, while what you can measure today is the area costing the most time and money right now. Fixing the three items below is worth roughly $480 a year and 4 hours a month.
The score averages how you rated each area. You scored highest on where conversion happens and lowest on what you can measure today.
What is working
- Where conversion happens is working well (75/100).
- Offer & message is working well (75/100).
Where you are losing money
- What you can measure today is the weakest area at 50/100.
- Friction is the weakest area at 50/100.
Scores by area
Quick wins
Fix the biggest gap in what you can measure today
One contained change that removes the most day-to-day friction.
Remove the duplicate step nobody owns
Work is being redone because two places hold the same information.
Write down how this should work
So it survives holidays, new staff and busy weeks.
Your 30/60/90 day plan
First 30 days
- • Fix the highest-impact issue in what you can measure today.
- • Cancel the overlapping subscription identified above.
- • Give every recurring task a named owner.
Days 31–60
- • Document the new way what you can measure today runs.
- • Automate the manual handoff between the two busiest steps.
- • Train whoever covers this area when you are away.
Days 61–90
- • Review the savings against the plan.
- • Re-run this assessment and compare your score.
- • Move on to strengthening where conversion happens further.
What the full report also includes
- Identify the biggest conversion blockers
- Prioritise tests by impact
- Improve without more ad spend
- A priority matrix of impact against effort
- Recommended tools and automations for your situation
- A tracked checklist you can tick off as you go
- PDF and spreadsheet export
Run Conversion Optimization Assessment on your own business
About 10 minutes of questions. Your report is ready the moment you finish. One-time $79.