Content Gap Assessment
What your audience wants that you have not made.
Score
61/100
Annual spend in this area
$26,400
Possible annual saving
$3,600
Hours back per month
2
This is an illustrative example for a typical small business. Your own numbers come from your answers to the 31 questions in this assessment.
What this report says
Content Gap Assessment scored 61 out of 100 for this example business. What you can measure today is already working well, while maintenance is the area costing the most time and money right now. Fixing the three items below is worth roughly $3,600 a year and 2 hours a month.
The score averages how you rated each area. You scored highest on what you can measure today and lowest on maintenance.
What is working
- What you can measure today is working well (75/100).
- Coverage is working well (67/100).
Where you are losing money
- Maintenance is the weakest area at 42/100.
- Competitiveness is the weakest area at 58/100.
Scores by area
Quick wins
Fix the biggest gap in maintenance
One contained change that removes the most day-to-day friction.
Remove the duplicate step nobody owns
Work is being redone because two places hold the same information.
Write down how this should work
So it survives holidays, new staff and busy weeks.
Your 30/60/90 day plan
First 30 days
- • Fix the highest-impact issue in maintenance.
- • Cancel the overlapping subscription identified above.
- • Give every recurring task a named owner.
Days 31–60
- • Document the new way maintenance runs.
- • Automate the manual handoff between the two busiest steps.
- • Train whoever covers this area when you are away.
Days 61–90
- • Review the savings against the plan.
- • Re-run this assessment and compare your score.
- • Move on to strengthening what you can measure today further.
What the full report also includes
- Get a prioritised content list
- Cover the buying questions
- Stop guessing what to post
- A priority matrix of impact against effort
- Recommended tools and automations for your situation
- A tracked checklist you can tick off as you go
- PDF and spreadsheet export
Run Content Gap Assessment on your own business
About 10 minutes of questions. Your report is ready the moment you finish. One-time $49.